Privacy Statement

1. Data protection at a glance

Thank you for visiting our website and your interest in our company, products and services. The security of your personal data is an important concern for us. In the following, we explain what information we collect on our websites during your visit and how this information is used.

Responsible party under data protection law
The organization responsible for the data processing on this website is:

ARKU Maschinenbau GmbH
Siemensstrasse 11
76532 Baden-Baden
Phone: +49 7221 / 50 09-0
E-mail: info[at]arku.com

Managing Director: Gottfried Sihler (Chairman) and Dr. Jochen Kappler

Chairman of the Advisory Board: Albert Reiss 

The responsible organization is the natural or legal entity which, alone or together with others, decides on purposes and means of the processing of personal data (such as names, email addresses, etc.).


General information
The following information provides a simple overview of what happens with your personal data when you visit our website. Personal data is any data with which you can be identified personally. For detailed information regarding the topic of data protection, please refer to our Privacy Statement included below this text.


Data collection on our website
Who is responsible for the data collection on this website?
The data processing on this website is carried out by the website operator. The website operator’s contact details can be found on the imprint page of this website.


How do we collect your data?
Your data is collected when you provide us with this information. This can be, for example, data that you enter into a contact form.
Other data is recoded automatically by our IT systems when you visit the website. This is primarily technical data (e.g., the Internet browser, operating system, or time of the page access). This data is collected automatically as soon as you access our website.


What do we use your information for?
A portion of the data is collected in order to ensure error-free provision of the website. The data collection for the purpose of usage analysis only takes place after effective consent.


What rights do you have regarding your data?
You have the right at any time to obtain information about the origin, recipient and purpose of your stored personal data free of charge. You also have a right to the correction, blocking or deletion of this data. You can contact us regarding this and other questions concerning data protection at any time via the address given in the imprint. Furthermore, you have a right of complaint to the responsible supervisory authority.


Analysis tools and third-party tools
When you visit our website, your surfing behavior can be statistically evaluated. This is primarily carried out via cookies and analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis. You will find detailed information in this privacy statement.


 

2. General information and mandatory information

Data protection
We take the protection of your personal data very seriously. The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this privacy statement.
If you use this website, various personal data is collected. Personal data is data with which you can be identified personally. This privacy statement explains which information we collect and how we use it. It also explains how and for what purpose this is carried out.
We would like to point out that data transfer via the Internet (e.g. when communicating by e-mail) can have security issues. Complete protection of data against unauthorized access by third parties is not possible.


Revoking your consent for data processing
Many data processing operations are possible only with your explicit consent. You can revoke a previously granted consent at any time. Informal notification via e-mail to us is sufficient. The legality of the data processing up until the revocation remains unaffected by the withdrawal of consent.


Right to appeal to the responsible supervisory authority
In the event of data protection violations, the affected person has the right of complaint to every responsible supervisory authority. The responsible supervisory authority for data protection and legal questions is the State Data Protection Officer of the federal state in which our company has its registered office. You can reach the supervisory authority responsible for us here: https://www.baden-wuerttemberg.datenschutz.de/kontakt-aufnehmen/.


Right to data transferability
You have the right to have the data that we process automatically on the basis of your consent or in the performance of a contract handed over or passed on to a third party in a common machine-readable format. If you require the direct transfer of data to another responsible party, this is only carried out if technically feasible.


SSL or TLS encryption
This website utilizes SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, for example, orders or enquiries that you send to us as the site operator. You can recognize an encrypted connection through the fact that the address line of the browser changes from "http://" to "https://" and that a lock icon is displayed in your browser bar.
If the SSL or TLS encryption is enabled, the data that you transmit to us cannot be read by third parties.


Information, blocking, deletion
Within the scope of the valid legal regulations, you have the right to information about your stored personal data, its origin and recipient and the purpose of data processing free of charge and, if applicable, a right to correction, blocking or deletion of this data. You can contact us regarding this and other questions concerning personal data at any time via the address given in the imprint.


Objection to advertising e-mails
The use of the contact information published as part of the imprint obligation for the transmission of unsolicited advertising and information materials is hereby prohibited. The operator of the pages expressly reserves the right to take legal action in case of unsolicited advertising such as spam e-mails.
 

 

3. Data protection officer

Legally required Data Protection Officer
We have appointed a Data Protection Officer for our company. You can reach our data protection officer at dsb[at]arku.com
 

 

4. Data collection on our website 

Cookies
The Internet pages partially utilize cookies. Cookies do not damage your computer and do not contain any viruses. Cookies serve to make our website more user-friendly, more effective and more secure. Cookies are small text files which are stored on your computer and are saved by your browser.
Most of the cookies which we utilize are "session cookies": These are automatically deleted at the end of your visit. Other cookies remain saved on your device until you delete them. These cookies allow us to recognize your browser when you next visit.
You can configure your browser so that you are informed about the use of cookies and to allow cookies only on a case-by-case basis. Functional cookies, on the other hand, which are necessary for the technical operation of the website, are not affected. Disabling cookies may restrict the functionality of this website.
Cookies that are necessary for the implementation of the electronic communication process or for the provision of certain desired functions (e.g. shopping cart function) are saved in accordance with article 6, paragraph 1 of the DS-GVO. The website operator has a legitimate interest in the storage of cookies to provide its services free of technical errors and in an optimized manner. As far as other cookies (such as cookies to analyze your surfing behavior) are stored, these will be addressed separately in this privacy statement.

 

Server log files
The provider of the pages automatically collects and stores information in server log files (storage for max. 7 days), which your browser automatically transmits to us. The information includes:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of server query
  • IP address

This data is not merged with other data sources.
The legal basis for the data processing is article 6 paragraph 1 of the DS-GVO which permits processing for the purpose of protecting the legitimate interests of the responsible party.


Contact form
If you contact us via contact form, your information from the inquiry form including your contact information provided there will be stored for the purpose of processing the request and in the case of follow-up questions. We do not disclose this data without your permission.
The processing of the data entered into the contact form therefore takes place exclusively on the basis of your consent (article 6, paragraph 1 of the DS-GVO). We store the data for 180 days.
The data which you have entered into the contact form remains with us until you ask us to delete the data, revoke your consent for the storage or the purpose of the data storage no longer exists. You can revoke this consent at any time. Informal notification via e-mail to us is sufficient. The legality of the data processing procedures up until the revocation remains unaffected by the withdrawal of consent.
Mandatory statutory provisions - in particular retention periods - remain unaffected.


Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The purpose of reCAPTCHA is to check whether the data entry on our website (e.g. in a contact form) is carried out by a person or an automated program. To this end, reCAPTCHA analyses the behavior of the website visitors, using various characteristics. This analysis begins automatically, as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates a range of information (e.g. IP address, dwell time of the website visitor on the website, or mouse movements made by the user). The data collected in the analysis is forwarded to Google. The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place. The data processing takes place on the basis of article 6, paragraph 1-f of the DS-GVO. The website provider has a legitimate interest in protecting its web content from fraudulent automated spying and SPAM. You can find further information about Google reCAPTCHA and the privacy policy of Google using the following links: https://policies.google.com/privacy?hl=en and https://www.google.com/recaptcha/intro/android.html.


Google Fonts
External fonts from Google LLC, www.google.com/fonts ("Google Fonts"). The integration of Google fonts is carried out via a call to a Google server (usually in the USA). Privacy policy: www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
 

 

5. Analysis tools and advertising

Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses „cookies". Google Analytics also utilizes cookies, i.e. text files that are stored on your device and enable the analysis of your use of the website. The information about your use of this website generated by the cookie is usually transferred to a Google server in the USA and stored there.
The storage of Google Analytics cookies is carried out on the basis of article 6, paragraph 1 of the DS-GVO. The operator of this website has a legitimate interest in the analysis of user behavior in order to optimize both the website as well as its advertising.


Order data processing
We have concluded a contract with Google for order data processing and implement the strict requirements of the German Data Protection Authorities regarding the use of Google Analytics to the full extent.


IP anonymization
We have activated the IP anonymization function on this website. As a result, Google will truncate your IP address before transmission to the USA within member states of the European Union or in other Contracting States to the Agreement on the European Economic Area. Your full IP address will only be transferred to a Google server in the USA and shortened there in exceptional cases. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports about website activity and to provide other services associated with the website usage or the Internet usage for the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with any other data held by Google.


Objection to data collection
You can prevent the recording of your data by Google Analytics by clicking on the following link. An opt-out cookie is set which prevents the recording of your data when you visit this website in future: disable Google Analytics
See the privacy policy from Google for further information about how user data is treated by Google Analytics: https://support.google.com/analytics/answer/6004245?hl=en.
We do not have any knowledge of the possible collection and usage of your data by YouTube and do not have any influence on this. Further information can be found in the privacy policy of YouTube at https://policies.google.com/privacy?hl=en. In addition, we refer to our general statements in this privacy policy regarding the general handling and the deactivation of cookies.

 

Google Remarketing
We use the Adwords Remarketing function from Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Remarketing allows us to show you only the products which truly interest you, when you are visiting websites which belong to the Google Display Network (GDN). To that end, cookies are saved by your browser in order to recognize you when you visit GDN websites again. Through analysis of your website use, you will then be shown advertisements for products which you have already viewed, or which you may be interested in. To prevent the saving of cookies for remarketing, you can change your settings for personalized ads here. Alternatively, you can proceed as instructed by the website of the NAI – Network Advertising Initiative.

 

Google Adwords Conversion-Tracking
We use the Adwords conversion tracking function from Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google conversion tracking allows us to track what happens after a user accesses our advertisement. For example, to identify whether you subscribe to our newsletter. By clicking on our Google ad, a cookie is saved on your device to enable this function. This will not create a personal reference.
To prevent cookies for conversion tracking from being saved, you can change the settings in your browser accordingly. Additional information about conversion tracking can be found here.


Analysis by WiredMinds
For marketing and optimization purposes, we utilize products and services from wiredminds GmbH (www.wiredminds.de) on this website. Data is collected, processed and stored which is then used to create user profiles under a pseudonym. Where possible and practical, the usage profiles are completely anonymous. Cookies may be used. Cookies are small text files that are stored in the visitor’s web browser and enable the recognition of the internet browser. The data collected can contain personal data and is transmitted to wiredminds or collected directly by wiredminds. wiredminds may utilize information generated through visits on the website in order to create anonymous user profiles. Without the explicit consent of the person concerned, the data obtained in this way is not used to personally identify the visitor to this website. The data will not be combined with personal data about the bearer of the pseudonym. As far as IP addresses are collected, these are anonymized immediately after collection by deleting the last number block. The permission to collect, process and store data can be revoked at any time, effective for the future.
Opt-out from tracking

 

Hubspot

On this website, we utilize HubSpot for our online marketing activities. HubSpot is a software company from the USA with a subsidiary in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, telephone: +353 1 5187500.
This is an integrated software solution which we use to cover various aspects of our online marketing. This includes:
E-mail marketing (newsletter as well as automated mailings, e.g. for providing downloads), social media publishing & reporting, reporting (e.g. traffic sources, access, etc. ...), contact management (e.g. user segmentation & CRM), landing pages and contact forms.
Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information along with other demographic information. This information as well as the contents of our website are stored on servers of our software partner, HubSpot. We can use this to contact visitors to our website and to determine which of our company’s services are of interest to them. All information we collect is subject to this privacy policy. We use all information collected exclusively to optimize our marketing measures.

You can prevent HubSpot from collecting any data by clicking on the following button. An opt-out cookie is set to prevent the collection of your information on future visits: deactivate HubSpot

HubSpot is certified as per the conditions of the "EU - U.S. Privacy Shield Framework" and is subject to TRUSTe's Privacy Seal and the "U.S. - Swiss Safe Harbor" framework.

 

Integration of YouTube

We have integrated YouTube videos into our online offer, which are stored on https://www.youtube.com and can be played directly from our website. These are all integrated in “extended data protection mode”, which means that no data about you as a user is transmitted to YouTube if you do not play the videos. Only when you play the videos, the data mentioned in paragraph 2 is transmitted. We have no influence on this data transmission.

By visiting the website, YouTube receives the information that you have called upon the corresponding sub-page of our website. In addition, the data listed in the passage “description of data processing on the website/app and legal basis for processing” is transmitted. This takes place regardless of whether YouTube provides a user account via which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile from YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

Further information on the purpose and scope of data collection and its processing by YouTube can be found in the privacy policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/en/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
 

 

6. Newsletter

Newsletter data
On our website, we give you the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to the party responsible for the processing when ordering the newsletter is determined by the input mask used for this purpose.
We will inform you about offers from our company at regular intervals via a newsletter. You can only receive the ARKU newsletter if you have a valid e-mail address and have registered to receive the newsletter.
For legal reasons, a confirmation e-mail is sent to the e-mail address entered for the first time for sending the newsletter as part of the double opt-in procedure. This confirmation e-mail is used to check whether the owner of the e-mail address, as the person concerned, has authorized the receipt of the newsletter.
Further data is not collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass this on to third parties.
The data entered into the newsletter registration form is processed exclusively on the basis of your consent (article 6, paragraph 1 of the DS-GVO). The consent for the storage of the data, the e-mail address as well as their use for sending the newsletter can be revoked at any time, such as via the "Unsubscribe" link in the newsletter. The legality of the previous data processing procedures remains unaffected by the withdrawal of consent.
The data provided for the purpose of the newsletter subscription will be stored until your removal from the newsletter and deleted after the cancellation of the newsletter. Data that we have stored for other purposes (e.g. e-mail addresses for the members area) remains unaffected. Click here to unsubscribe from the newsletter.

 

Newsletter tracking
Our newsletters contain tracking pixels. A tracking pixel is a thumbnail image embedded in e-mails sent in HTML format to allow log file recording and analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded pixel-code, we can see whether and when an e-mail was opened by the person concerned and which links in the e-mail were called up by the person concerned.
Such personal data collected via the tracking pixels contained in the newsletters is stored and analyzed by the party responsible for the processing in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to your interests. This personal data will not be passed on to third parties. Affected persons are entitled to revoke the separate declaration of consent issued via the double opt-in procedure at any time. After a revocation, this personal data will be deleted by the party responsible for the processing. We automatically interpret cancellation of the receipt of the newsletter as a revocation.


Legal foundation
The data is processed exclusively on the basis of your consent (article 6, paragraph 1 of the DS-GVO). You can revoke this consent at any time. The legality of the previous data processing procedures remains unaffected by the withdrawal of consent.


Storage duration
The data that you have provided for the purpose of the newsletter subscription will be stored until your removal from the newsletter and deleted from our servers after the cancellation of the newsletter. Data that we have stored for other purposes (e.g. e-mail addresses for the members area) remains unaffected.
 

 

7. Applications

Personio
Our website uses the services of Personio to process applicant data. The provider is Personio GmbH, Rundfunkplatz 4, 80335 Munich, Germany.
Personio is a service for organizing and processing personnel data and applicant data. If you enter data for the purpose of submitting an application, this data will be stored on the servers of Personio GmbH in Germany.
Personio GmbH is ISO 27001 certified and operates its servers in Frankfurt, Germany. With the help of Personio, we store and process applicant data.
The data is processed exclusively on the basis of your consent (article 6, paragraph 1 of the DS-GVO). You can revoke this consent at any time. You are welcome to contact personal[at]arku.com. The legality of previous data processing procedures remains unaffected by the withdrawal of consent.
The data that we store for the purpose of application will be deleted at the latest 3 months after the individual application has been completed. Applicants may request deletion at an earlier point in time. Applicants can be included in the applicant pool if their profile is suitable. The necessary declaration of consent is obtained from the applicant in writing. Provided that the applicant agrees in writing, the stored data may be retained. The declaration of consent can be revoked by the applicant at any time.
Please refer to Personio’s privacy policy for more details: https://www.personio.com/privacy-policy/.

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